Design Is the Killer App

Okay, so take a guess: how much time do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a second to garner that impression. This [...]

Top 10 Tips for Higher Email Open Rates

Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s much easier to market to a person who has done business with you rather than gain a new customer, and requires not as much work as you may think. With [...]

Protect Your Online Reputation in 5 Simple Steps

We’ve all seen how fast word travels nowadays, and nowhere is that more important to your business than in the world of your online reputation. What took you years to build can be destroyed in seconds. Just in case you’re not up to pace on why exactly your online reputation matters so much, let’s look [...]

Are Daily Deal Sites Really Bad News for Small Businesses?

Despite all the vitriol that’s been said about daily deal websites, and how they are all universally “out” as a method of promoting your local business, we’d disagree. There are a number of factors that go into making these daily deal sites work for your small business, and a few well-publicized failures, shouldn’t be grounds [...]

5 Ways to Spring Clean Your Website

Just like your home, your small business website also needs an annual spring-cleaning. It’s easy to let things slip, and the consequence of that could be a decline in traffic, reputation and consequently sales. This can be a rather insidious way to lose traction with your site, as you don’t immediately see it happening. But [...]

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5 Tips for Creating an e-Newsletter!

Many people are of the opinion that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the net like a herd of turtles with Netscape. Even though the e-newsletter has existed a long time, it is still a very important tool that you will [...]