Okay, so take a guess: how much time do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a second to garner that impression. This [...]
Top 10 Tips for Higher Email Open Rates
Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s much easier to market to a person who has done business with you rather than gain a new customer, and requires not as much work as you may think. With [...]
5 Common Social Media Blunders and How to Avoid Them
Social media marketing for your small business is hard enough without shooting yourself in the foot. Self-induced social faux pas are super easy to commit, and hard to get over. Social media is not only necessary to include, but crucial to get right! Even though 74 percent of brand marketers saw an increase in website [...]
Protect Your Online Reputation in 5 Simple Steps
We’ve all seen how fast word travels nowadays, and nowhere is that more important to your business than in the world of your online reputation. What took you years to build can be destroyed in seconds. Just in case you’re not up to pace on why exactly your online reputation matters so much, let’s look [...]
Infographic – Minimalistic Gmail Cheatsheet!
For all you Gmail users out there – here’s a cool cheatsheet in the form of an infographic. Enjoy! The Minimalistic Gmail Cheat Sheet infographic
Are Daily Deal Sites Really Bad News for Small Businesses?
Despite all the vitriol that’s been said about daily deal websites, and how they are all universally “out” as a method of promoting your local business, we’d disagree. There are a number of factors that go into making these daily deal sites work for your small business, and a few well-publicized failures, shouldn’t be grounds [...]
5 Ways to Spring Clean Your Website
Just like your home, your small business website also needs an annual spring-cleaning. It’s easy to let things slip, and the consequence of that could be a decline in traffic, reputation and consequently sales. This can be a rather insidious way to lose traction with your site, as you don’t immediately see it happening. But [...]
Easy Steps to Start Green Marketing at Your Business
Don’t look now but Earth day is here again, and this might be a good time to take a look at how Green Marketing could benefit your company by appealing to your environmentally conscious consumers. Green marketing is not only a terrific way to preserve our dwindling natural resources, but it is often a deciding [...]
5 Tips for Creating an e-Newsletter!
Many people are of the opinion that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the net like a herd of turtles with Netscape. Even though the e-newsletter has existed a long time, it is still a very important tool that you will [...]
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